Jilin Network Media Partners with YaWen Communications to Boost Jilin Tourism & Culture Global Influence

On May 22, at the 22nd China (Shenzhen) International Cultural Industries Fair, Jilin Network Media officially sealed a strategic cooperation deal with YaWen Communications. The two sides will join forces on global communication, overseas tourism promotion and regional brand marketing, bringing Jilin’s distinctive culture to audiences worldwide.

As Jilin’s key overseas communication platform, Jilin Network Media has long focused on cross-border publicity across Northeast Asia. It showcases the province’s stunning landscapes, intangible cultural heritage, creative artworks and film resources. This partnership marks a solid step forward in expanding its global outreach and raising Jilin’s international profile.

The two parties will jointly build a standardized content library tailored for global audiences. Leveraging Jilin Network Media’s profound local insights and regional resources, alongside YaWen Communications’ extensive global distribution networks, cross-border operation expertise and international marketing strength, they will form a complete industrial chain covering content creation, overseas release and brand promotion.

Both teams will coordinate publicity for major international events, tourism festivals and cultural activities. Joint global campaigns will steadily lift Jilin tourism’s global recognition and reputation, setting a benchmark for cultural export across Northeast China.

Moving forward, rooted in local charm and embracing global markets, Jilin Network Media will keep expanding international communication channels and refining engaging global storytelling. With collaborative partnerships, it will further carry Jilin’s unique culture overseas and elevate the province’s global communication capacity and opening-up level in cultural tourism.