Fish with You! Hui Nan Yishan Lake Winter Fishing Festival
Unlocking the Festive Spirit and Joy Amidst the Ice and Snow

In the depths of winter, Huinan County is cloaked in silver, with Yishan Lake's ice surface as smooth as jade. On January 24th, the grand opening of Huinan County's 7th Yishan Lake Winter Fishing Festival, themed "Ice and Snow Wonderland · Joyful Exploration of Huinan," commenced.This folk festival, preserving the ancient winter fishing traditions of Northeast China, not only breathes life into the frozen lake but also unlocks the "hot code" for high-quality winter economic development in the county. It paints a vivid picture of transforming "cold resources" into "mountains of gold and silver" amidst the snow-capped mountains and black waters.

I. Cultural Heritage: Infusing Traditional Customs with Contemporary Brilliance

 As the core cultural tourism IP of Huinan's winter season, the Yishan Lake Winter Fishing Festival steadfastly preserves the roots of Northeast China's fishing and hunting culture. During the solemn Lake Worship and Net Awakening Ceremony, fishermen clad in traditional attire performed ancestral rituals to invoke blessings and revive fishing nets. Each movement embodied reverence for nature and hope for a bountiful harvest.As the procession of chiseling ice, deploying nets, and hauling them in proceeds methodically, thousands of fish burst through the frozen surface, leaping and darting across the ice. Their shimmering silver scales paint a breathtaking tableau of "fish leaping from the frozen lake."This spectacular scene, brimming with both power and vitality, drew onlookers to pause and cheer. The constant clicking of camera shutters filled the air as visitors vied to capture this

winter wonderland—a unique blend of icy beauty and heartwarming folk traditions.

II. Diverse Empowerment: Transforming Ice and Snow Resources into Consumer Momentum

Huinan County has meticulously crafted a diversified winter tourism product matrix, elevating the experience from mere observation to immersive participation. At the event site, ice slides, ice spinning tops, and other winter activities are offered free of charge. Snowman mazes conceal surprise gift vouchers, creating a delightful winter wonderland for families and young visitors.Steaming local delicacies like iron-pot stewed fish and pickled cabbage stewed goose, alongside festive treats like sticky bean buns and candied hawthorn at the Guandong Market, filled the air with the aroma of New Year flavors, warming visitors' hearts and evoking nostalgia through culinary delights.From the awe of "catching" to the thrill of "playing," from the satisfaction of "eating" to the convenience of "shopping," Huinan transforms its ice and snow resources into tangible consumer experiences through comprehensive services, propelling winter cultural tourism from isolated hotspots to widespread appeal.

III. Industrial Synergy: Bolstering County Development with the Snow and Ice Economy

In recent years, Hui Nan County has leveraged its abundant ice and snow resources to continuously expand pathways for transforming "frozen landscapes" into "mountains of gold and silver."In product offerings, a multi-tiered, diversified system has been established. Beyond the Yishan Lake Winter Fishing Festival, signature attractions like the Sifangding Mountain Marathon, Xijiahuang Ecological Tourism Resort, and Chaoyang Town Xinsheng Snow Park each showcase unique features. This creates a multifaceted model integrating "snow + sports," "snow + folk customs," and "snow + festivals.""snow and ice + festivals"—allowing visitors to experience the thrill of skiing, immerse themselves in traditional customs like ice fishing and ice skating, and admire the breathtaking scenery of snow-covered forests and frozen lakes.In brand promotion, events like the Ice Dragon Boat Super League, Thousand-Person Ice Fishing Competition, and the "Come Home, Everything's Great" People's Park series leverage short videos, livestreams, and influencer check-ins to showcase Huanan's snowy landscapes and folk culture from every angle. This has steadily elevated the recognition and influence of the "Snowy Wonderland · Joyful Huanan" tourism brand.

 Transforming from a dormant winter to a vibrant golden season, and evolving from regional events to a distinctive county brand, Huinan County leverages ice and snow as a connecting thread. By tapping into resource potential, optimizing industrial layout, and enriching product offerings, it has propelled the ice and snow economy into a powerful engine driving the county's high-quality economic and social development.Today, Huinan extends an open invitation to visitors from all corners to experience the natural beauty, enjoy the thrill of winter sports, and savor the cultural charm within this snowy wonderland. It is writing a remarkable chapter in the transformation and upgrading of county-level economies in the new era.

Jilin.cn Jike News Reporter Liu Xinyue Text/Photo

Correspondents: Jiang Bo, Wang Wanying