Tonghua ginseng moves from "authentic" to "high-end"

A good ginseng comes from Tonghua. Known as the "Hometown of Chinese Ginseng", Tonghua is not only the birthplace of Chinese ginseng culture, but also a nationally recognized high-quality ginseng production area.

Tonghua City actively promotes the development path of "four good" for wild ginseng and "three excellent" for cultivated ginseng, driving the ginseng industry to continuously advance towards integration, high-end development, and modernization. It is fully committed to building a modern ginseng industry development system featuring resource intensification, complementary functions, and full-chain collaboration. After years of development, the "king of herbs" is now marching confidently towards the national high-end market through a digital traceability system.

Tonghua City is fully committed to promoting the digital transformation of the ginseng industry. The geographical indication certification trademark for "Tonghua Ginseng" has been officially launched, marking a solid step towards building the highest quality and highest value regional brand within the "Changbaishan Ginseng" brand system.

Adhering to the basic requirement of "no traceability, no landmark", Tonghua City strictly enforces the "one ginseng, one code" system for high-quality wild ginseng from the forest and the "batch coding" system for cultivated ginseng. Based on enterprise applications, ginseng products that meet the full-process traceability standards are granted the "Tonghua Ginseng" trademark. The "Tonghua Ginseng" trademark, China Inspection and Quarantine traceability certification, and traceability QR code information are reflected in the coding, giving each ginseng plant a unique identity.

In 2025, Tonghua City has clearly defined the overall direction of promoting high-quality development of the city's ginseng industry, with a focus on wild ginseng from the forest. Centered around the "four reshaping" initiatives, namely reshaping the quality standard system, market supervision, market pricing, and brand image, the city has established a "four-good" work approach, which aims to enhance the "good forest" standard, create "good seed" chips, improve "good method" empowerment, and strive for "good brand" traction. Tonghua has taken the lead in conducting a survey of suitable ginseng planting land, formulated development plans, orderly carried out the construction of electronic fence bases, strengthened seed source protection, and the wild ginseng quality evaluation center is accelerating certification. The city is collaboratively promoting the establishment of local wild ginseng seed source conservation and cultivation bases across the region. Simultaneously, relying on the digital platform of the entire ginseng industry chain, Tonghua has achieved intelligent traceability throughout the entire lifecycle of ginseng. Committed to "good brand" traction, focusing on high-end positioning, Tonghua has improved and perfected the mechanism for brand cultivation and construction, highlighting the high-end positioning of Tonghua as the core production area of ginseng and the hometown of national ginseng. While consolidating and enhancing traditional brands, Tonghua has endowed ginseng with deeper cultural connotations, driving the ginseng industry to continuously move towards the high-end.

Correspondent: Sun Shaoqiang