Jiqin Catering Project Officially Joins Les Clefs d’Or International Alliance, Setting a New Benchmark for Service Quality

On April 28, the licensing ceremony for the catering project of Jiqin Group to join the Les Clefs d’Or International Alliance was held in Changchun. The project has become the first and so far the only service project among national logistics groups to be admitted into the alliance system. It marks that Jilin provincial state-owned enterprises have officially benchmarked against world-class service standards, achieving a leapfrog upgrade from "supply-oriented" to "quality-oriented", from "function-oriented" to "experience-oriented", and from "standardized service" to "ultimate service".

Originated in 1929, Les Clefs d’Or International Alliance is a century-old global brand service organization featuring networking, personalization, professionalism and internationalization. Adhering to the service philosophy of "dedication to perfection, satisfaction plus surprise", it has extensive coverage in high-star hotels, high-end properties and other sectors, enjoying a global reputation as the golden badge of the service industry. The licensing is not only authoritative recognition of Jiqin Catering’s long-term commitment to catering support and continuous service quality improvement, but also a landmark breakthrough for provincial state-owned enterprise service brands to integrate deeply with international high-end service standards.

Established in June 2024 as a first-class provincial state-owned enterprise, Jiqin Group has always focused on its primary responsibility of service guarantee, systematically integrated high-quality existing resources of provincial government authorities, and built three core business sectors covering property management, engineering and catering. After nearly two years of development, the Group has achieved substantial revenue growth and successfully turned losses into profits, with both social and economic benefits improved simultaneously. As a key business unit of the Group, the catering sector upholds the philosophy of "safety as the foundation, nutrition as the core, and service as the soul", and continuously promotes service quality upgrading and model innovation.

Following its admission to Les Clefs d’Or International Alliance, Jiqin Catering will fully adopt the alliance’s service philosophy, embed the service standard of "satisfaction plus surprise" into institutional rules, workflows, training and assessment mechanisms, drive the transformation of services from function-oriented to experience-oriented, and realize systematic improvement in service experience, considerate details and value perception.

Zhang Xiaoxue, Secretary of the Party Committee and General Manager of Jiqin Catering, stated that joining the alliance is both an honor and a responsibility, an affirmation and a new starting point. Taking this licensing as a new opportunity, the company will integrate the Les Clefs d’Or service philosophy into the entire chain of institutional rules, workflows, training and assessment, build a leading service benchmark in Jilin Province and well-known nationwide, explore a replicable and promotable high-quality development path for the catering industry, and enable the Les Clefs d’Or service philosophy to take root and flourish in government canteens.

In the future, Jiqin Catering will continue to polish the brand of "Jiqin Service" with high-standard services, high-quality supply and high-efficiency management. Meanwhile, leveraging the platform advantages of Les Clefs d’Or International Alliance, it will accelerate market expansion, foster new growth drivers, and demonstrate Jiqin’s responsibility and contribute Jiqin’s strength to the high-quality development of state-owned enterprises across the province.