The Northeast Tiger & Leopard Culture Center—was officially established
2025-01-07 | 今日东北亚
On January 6th, the fourth provincial-level international communication center and the first vertical international communication center in Jilin Province—the Northeast Tiger & Leopard Culture Center—was officially established. The unveiling ceremony took place at the opening of the inaugural China(Jilin)Real Image Conference.
The Northeast Tiger & Leopard Culture Center was jointly established by JISHI Media Co.,Ltd.and the Northeast Tiger & Leopard National Park Administration. As the provider and service provider of information solutions for the Northeast Tiger & Leopard National Park, JISHI Media has been fully involved in the construction and service of the"sky-ground-air"integrated monitoring system of the park. They have invested hundreds of millions of yuan to complete the deployment of 700MHz communication base stations, checkpoint monitoring, fire prevention monitoring, 28,000 infrared-triggered wildlife cameras, and related hardware and software equipment for the backend business system within the park. This has enabled integrated"sky-ground-air"monitoring and big data analysis, as well as information functions such as artificial intelligence recognition for wild animals and plants, forest fire prevention, and forestry resources.At present, the scientific research team of Jishi Media is developing new technologies such as individual identification of wild Amur tigers through big - data algorithms. Dozens of long - video devices have been deployed to realize automatic switching of code streams and animal tracking and identification, so as to better protect and monitor the ecological environment of the Northeast Tiger and Leopard National Park.
While the "sky - ground - air" integrated monitoring system witnesses the return of the king of the Northeast tigers and leopards, it has also accumulated a large amount of precious video materials, laying a solid foundation for international communication. At present, the center has laid out communication matrices on domestic and foreign social platforms such as Facebook, X (formerly Twitter), Instagram, YouTube, VK, Douyin, Kuaishou, and WeChat Video Account. It has also joined hands with mainstream media at home and abroad, major national parks in China, and Internet celebrities at home and abroad to carry out communication in the form of live broadcasts and short - videos, winning a large number of likes from netizens at home and abroad. The center will build a diversified and three - dimensional international communication pattern through content creation and development, construction of communication channels, international exchanges and cooperation, and regional collaborative cooperation, and strive to create the cultural brand image of the Northeast tigers and leopards, becoming the best window to display Jilin's natural resources and China's ecological civilization construction.